I have to say that the University of Pennsylvania does the coolest studies. (This coming from someone who spends their day doing research in the marketing world.) And their most recent study illustrates this point.
If you are someone who uses the Twitterverse to voice your frustration, anger and anxiety, you may want to call your cardiologist stat!
U of P’s latest study published in the journal, Psychological Science, found a correlation between angry Tweeting and coronary heart disease. That’s right. They say your Twitter feed is a better indicator than smoking, diabetes, income, education and obesity COMBINED!
This isn’t the first time that academia has used big data for health predictions. A previous study coming out of Johns Hopkins University and George Washington University suggested that Twitter was a better predictor of the spread of the flu than the CDC or Google’s flu tracker.
With Twitter proving to be such a powerful prediction tool, what do you think will be next? Weigh in below.